The importance of product packaging in marketing

product packagingWhen it comes to trying to sell your product, it’s not enough just to have an item that works well. The first impression the customer has of your product is very important, which is why you need great packaging to go with it. Good packaging is the key to differentiating your product from everything else on the shelves and grabbing the customers’ attention. Here are some of the key features you need to make your product packaging effective.

Shows off your product

Above all else, it is very important that your packaging shows off your product in the best light. This is why many companies opt for clear packaging, because it allows the consumer to get a preview of what they are actually buying. The packaging should clarify what the product is and why you should buy it, instead of adding confusion. Aesthetically, the packaging needs to look appealing so that consumers will feel that it is a must-have item.

Eye-catching colors

The color scheme is another aspect of packaging [] that is very important to consider. Colors have a lot of subconscious influence on how consumers view your business, so they aren’t something to take lightly. Think about what you want to project – if it’s clean, sleek minimalism, you might want to go with neutrals. If your brand is more about serenity and elegance, pastels might be a better fit. Neons are great if you want to project a peppy, fun personality and really grab the consumer’s eye right away. You may even want to do more research into color theory when doing your packaging to see how consumers react to the specific shades you choose.

Appropriate typography

The typography of your packaging is another crucial factor. The font needs to be big enough that customers can read it easily, but if it’s too big, it can be overpowering and distract from the product. The lettering you choose should also reflect the personality of your company, whether that’s an elegant, airy script or bold block letters. When in doubt, go simpler, as a chaotic look will almost always detract from the overall appeal of the product.

Sleek and streamlined

Consumers today are very environmentally friendly, so it’s important that your packaging doesn’t create too much waste. Ideally, you should aim for a very sleek, streamlined look that’s both functional and appealing. Minimalism is very trendy right now, and going for the less is more approach will immediately make your product look much more modern.

Ultimately, when you are developing your custom packaging, the key is to approach it from the mind of the consumer. What would you want to see if you were shopping for your product? Think about your target demographics, the things they value, and what’s going to catch their attention. You may even want to invest in some preliminary consumer research to see how people react to your packaging. Today’s market is completely saturated with new brands, and consumers are constantly bombarded with advertising. To cut through all the noise, you need to use packaging that makes an impact and genuinely represents your brand.